You’ve seen the ripple effect that a pebble thrown into a lake has, one small pebble creates a ripple effect throughout the lake. The energy of the pebble goes way

Conversation Marketing (More Than Just Word of Mouth Referrals)

Conversation Marketing (More Than Just Word of Mouth Referrals) by Nancy Matthews Conversation marketing has been around since the beginning of time – well, ever since someone shared an opinion or excitement

Lessons From the Edge

Lessons From the Edge by Nancy Matthews Years ago one of Nike’s ad campaigns was “If you’re not living on the edge, your taking up too much space.” The meaning of that for me was

The Birds

"The Birds" Guest Post by my sister, Trish Carr Last weekend, while sitting in Bok Gardens in Central Florida, peacefully immersed in nature, my sister, Nancy reminded me about the time she was

March Madness? Stop the Madness!!

March Madness? Stop the Madness!!! By Nancy Matthews Oh yes, I know it’s “March Madness” and you’re about to see all kinds of promotional marketing loaded with March Madness special deals. As

What’s Your Footprint?

What's Your Footprint? With each step we take we also leave an impression on the spot we moved from. What kind of footprints do you leave behind? As you take each

Keep the Momentum!

Keep the Momentum! “You don’t have to be great to start, but you do have to start to be great.” ~ Joe Sabah We’ve made our resolutions, set our sights on what

What’s Your #1 Wish for 2012?

Happy New Year! Okay … it’s here! 2012 has arrived and brought with it excitement, hope, inspiration and anticipation of having this be your best year yet. Quick…Answer this question: What is the

by Nancy Matthews